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Loom

Loom is a digital heirloom that can be passed down through generations to tell the story of a person’s life and the impact they had on others. Loom serves to cultivate a culture of intention and meaning by preserving valuable memories, and by creating something that lasts.

The Team

My Role

I was involved heavily in every step of the process. From leading research, to working closely with Angelia to create a visual language, to leading the website design. I was the storyteller in this project, and I crafted the linguistic and visual story that tied Loom's concept to a strong "why."

Vision Video

Yearbook Posters

Website Screens

🖥 iMac
🖥 iMac

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🖥 iMac-3
🖥 iMac-3

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🖥 iMac-4
🖥 iMac-4

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🖥 iMac
🖥 iMac

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Artboards

Executive Summary
Executive Summary

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Branding
Branding

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Inheritance
Inheritance

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Executive Summary
Executive Summary

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