Loom is a digital heirloom that can be passed down through generations to tell the story of a person’s life and the impact they had on others. Loom serves to cultivate a culture of intention and meaning by preserving valuable memories, and by creating something that lasts.
I was involved heavily in every step of the process. From leading research, to working closely with Angelia to create a visual language, to leading the website design. I was the storyteller in this project, and I crafted the linguistic and visual story that tied Loom's concept to a strong "why."